About Us

Jonas, the father of the team, came to America from Ecuador at the age of 17 to follow the American Dream and this truly is an American Dream story. With a handful of money stuffed into his sock, he landed at La Guardia airport. By himself, his high standard for honesty and integrity, a love for people and an incredible work ethic, he took any job he could from anyone that would hire him. Working hard as a laborer, dishwasher and ….., he held his dream in his heart that one day he would find his success in America.

He found himself working in a jewelry store with a family member and discovered his passion. Connecting with the customers and people that came to the store drove him to be there and to make sure they left with a smile on their faces and a piece that spoke to their heart. With a great sense of pride he opened his own store in 1993, naming it after his daughter Kathe.

Kathe followed her father’s passion for business and went to FIT (Fashion Institute of Technology) in New York to study jewelry design. Then on to further her skills in the world renowned GIA (Gemological Institute of America) and is one of the most educated and talented gemologists in the city.

Today it truly is a family operated business with Jason and Jonas Jr. managing the store, handling purchasing, sales and repairs. Today customers come from all over the city, state and some nationally to be welcomed by the smiling face and warm heart of Jonas Rueda and Family.

“We’re a full-service jewelry store, from watch repairs to ear piercing, and metal repair to crystal replacement. We also buy gold, silver coins and diamonds. We’ll help you find the perfect piece for your upcoming event or restore your antique jewelry to like-new condition.” Jonas, Kathe, and all of the Rueda Family